Understand Lead List Data

Your lead list spreadsheet is a powerful tool, providing comprehensive data on properties and their associated contacts. The list is organized to give you a complete picture for effective outreach.

Property Details

These fields quantify the size and complexity of the lead:

• Total Acres: The total land area of all parcels associated with this single record. Quickly identifies large-tract owners.
• Total Number of Parcels: The count of distinct, legal property parcels grouped together under this mailing address. A high number suggests a significant portfolio.

Mailing Information

This ensures your mail reaches the correct destination, which may be different from the property's location:

• Mailing Address (and City/State/Zip): The full address where all correspondence for these parcels should be sent. This is your target for direct mail.
• Street Address, Mail City, Mail State, and Mail Zip: The individual components of the Mailing Address - provided for easier search and filtering of results if desired.

Addressees

This is the most critical section, detailing the full legal ownership and contact structure linked to the Mailing Address:

• Addressee Columns: These columns (starting with Addressee 1) capture every name—individual, corporation, trust, or legal entity—that we have associated with the specific Mailing Address in that row.
• One-to-Many Contacts: Since the data is deduplicated on the mailing address, a single row may contain multiple names.